





Monique Clark • June 15, 2022
Model and talent scouts, and booking agents, all play a different but important role in any artists’ career and stand by that artist from the moment of their ‘discovery’ to the height of their success. Model and Talent Scout is a role that Ariella is coming to master.
When did you realise you wanted to start a modelling and artist management agency?
After matriculating from Crawford International College Sandton, I took a gap year and some time for myself. I then went on to study a Diploma in Radio and Media Relations at Boston Media House in Benmore Gardens, which landed me a job at LM Radio in 2018.
My late mentor at LM Radio – Ian Logan – provided me with such an incredible opportunity to work as a “Model & Talent Scout and Booker”. Working at Select Agency changed my life in ways I could never have imagined. My dream career shifted from a radio personality (my first love) to a model and talent scout. This was the perfect push I needed to switch gears and open up my own agency, which I did in June of 2021.
What do you love most about the industry?
Being a Model and Talent scout is exciting and fun. It involves a lot of travel, attending shows, meeting famous people including other models, designers and celebrities, but most importantly, it is very satisfying to find new faces for various movies, adverts, campaigns, products and visionaries. I love assisting talented individuals to reach their goals and exceed their potential in ways they couldn’t have imagined.
What does it actually take to be a model/artist?
All it takes to break into this industry is to believe in yourself. It’s perseverance and hard work that will get you to where you need to be. I always say that we build up our personal brands with truths, not trends.
Step out of the history that is holding you back. Step into the new story you are willing to create. We all have that innate talent in us - so let’s use it to make an impact.
How are you making a difference?
I used to be the model and actress sitting on the other side of the table so I understand! I understand the uncertainty of starting out; the fear of not being “good enough”, and the feelings of not knowing if you fit within the industry. I understand how nerve-wracking going to casting calls can be. I understand that as the model and artist you have the right to grow to a point that YOU are at your best.
So, I wanted to create an agency that can provide an agent that people can trust with their careers. Be a supporter to those who think that they could be great in a cosmetic catalogue, or a soft drink advert or on a billboard. Whether an influencer, a dancer, actor, or an aspiring model – I would like to be the agent that provides a safe space where you can discover your niche in the industry.
What are some roles that you’ve cast?
I’m proud to say that I have cast roles for movies and series such as Escape Room, Black Beauty and Takalani Sesame on SABC. A few commercial advertisements I have cast (international and national) include: EWI Germany; MiWay; Russell Hobbs; Game; VW; Ford; FNB; Nedbank; Volvo Worldwide, to name a few.
A special highlight?
Working at Select and Biznews was a special highlight for my career. It allowed me to explore and learn more about the fundamentals of business, as well as how to sharpen my knowledge of media and production. I am grateful to have worked alongside some of the most influential business minds of today.
What projects are you most excited about in 2022?
I have expanded my team. I am also doing more tutorials; lectures and interviews with artists, actors and models who are already in the industry, allowing them to share some pros, cons and trends for the newcomers.
What advice do you have for the next generation of Crawfordians that want to follow in your footsteps?
Don’t quit! Tenacity, patience, and diligence are the main keys to your success. You need to ignore what everyone else is doing and achieving. Your life is about breaking your own limits and outgrowing yourself to live your best life.
You are not in competition with anyone else. Push to outdo your best, not other people. Always be professional and remember that life is a series of thousands of tiny little miracles, notice them.
If you are not working, how do you fill your days?
I love spending time with my incredible family, including our fur-babies Nooni (Black Pug) and Lilly (Fawn Pug). Additionally, music plays a big role in my life and fills every room. I also enjoy writing poetry, as well as watching football and doing belly dancing. Enjoying special moments and making memories.
Read more Crawford International Alumni success stories here.