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ADvTECH Group • November 19, 2021
Crawford International Alumna Kerry Lewkowicz, is an influential and contemporary designer with innovative ideas and a background in art directing, film, transmedia and event production. Her creative flair knows no bounds.
What did you study?
After I matriculated from Crawford Pretoria, I went to study a Graphic Design Degree at Open Window Art Academy. Soon thereafter I moved to Cape Town and continued to study an Art Directing degree at City Varsity Multimedia, Film and Television Production.
Did you always know that you are going to go into these fields?
Oh yes, you can say I have always had a passion for the arts and felt drawn to anything creative. The urge to create something out of imagination.
So, would you say your path was set out for you?
Absolutely, studying graphic design was a way for me to learn more about using my creative skills in a business context. And with the move into art directing in the multimedia, film and television, I was able to apply my creative skills in very different ways utilising different mediums. It is my way to inspire those around me.
You own your own company, how did that come about?
My career in the film industry included working on international movies and adverts, as a member of the art department. In this role, our art department team was nominated for a Cannes Film Festival award for a local production.
Over time I realised I was not ideally suited to the film industry and decided to join an events company. There I was able to use my film industry experience in the corporate world and apply it to conceptualising and creating movie-like experiential events.
This work led us to be nominated for multiple South African Loerie awards. In 2010 I co-founded Inspired Marketing, a marketing agency specialising in 'online publishing' and 'sales CRM and marketing automation'. And the rest you can say is history.
What does a Business Creative Director do?
We have fun! As the business creative director, I have been able to expand my interests into areas such as UX design, customer journey mapping, and using performance analytics to conceptualise and design global marketing campaigns.
I have continued my learning path as a lifelong learner and today I’m an internationally accredited sales and marketing automation specialist. Our business has gone from strength to strength enjoying consistent growth as we expanded from local clients into international markets. It is so exciting!
Read about another creative old Crawfordian here.
Where do you see the industry going?
I see a very bright future. Personally, my creative skills have evolved substantially as I became more involved in the online space. From this perspective, I can see how graphic design skills can set a foundation for work in a wide range of fields.
Generally, the huge growth in digital work has opened up almost unlimited opportunities to use design skills in either traditional or unconventional ways. A global mindset to expand on new business ventures.
What does the future hold for Kerry?
Keep growing my business, focus on healthy personal relationships and home life, and maintain a balance between my work and lifestyle.
What advice do you have for Crawfordians wanting to follow your footsteps?
Don’t be afraid, there is so much opportunity out there. Be brave, be bold and most importantly, be yourself – the one and only thing, only you can offer.
How did Crawford assist you for your career path?
Crawford offered subject choices and quality education which allowed me to develop a passion for the arts and follow a specialised career path. After school, the Crawford support continued.
I have had the honour of producing many Crawford Yearbooks over the last 10 years, as well as being involved with the Crawford Times several years ago. These projects are super exciting as it has kept me in touch and part of the Crawford Family.
A true Crawfordian referring friends and family to join the brand?
Absolutely, once a Crawfordian always a Crawfordian and from my own experience I would highly recommend Crawford as the school of choice in South Africa as it offers not only a place of learning but a family network that benefits you long after you have left school.
Learn more about Crawford's teaching philosophy here.
Anything else?
I would like to again add my gratefulness to the Crawford family. I have enjoyed and benefited so much from the special environment, people and teachers. As I get older, I value the wonderful foundation they’ve added to my life.